How to Get Your First Clients in a Private Counseling or Therapy Practice
Wow! How exciting to be starting a business and getting your first clients in your private practice. Whether you are
Read moreRainmaking
Why Building Your Practice With Referrals Doesn’t Work Like It Used To
Getting referrals used to be one of the proven – and almost guaranteed – ways to grow a professional practice. Not so today! Today’s consumer is very different from the consumer of yesterday. They expect to take a much more active role in both the decision to seek services and the choice of whom to select to provide those services, even when they get a referral.
So, what do you need to do to increase the likelihood that the consumer will accept the referral and schedule an appointment? Here are a few suggestions…
Read more
How Can I Get More Clients From My Website? Part 1
Some people have considered this question and wondered what to do; while others have never considered that their website could be a goldmine of new business.
Whichever camp you are in, now that I’ve put the question on the table, let’s take a look at…
Read moreAre You Visible to Your Prospective Clients?
If your best or ideal clients don’t know you exist, you are not visible. If they can’t find you when they start looking for someone who offers the services that you provide, you are not visible.
Are you the best kept secret in town?
Click the “Read More” button to learn what it takes if you want prospective clients to know about your services when they are looking to find someone.
Read moreAre You and Your Practice a Commodity?
Are you a commodity? Does your practice look just like everyone else’s?
Think not?
Maybe you answered too fast…
Read more
Is a Potential Client Standing Right in Front of You?
I had an interesting conversation the other day with a friend who is helping his parents through the process of moving from their home of many years to a retirement community. As you might imagine, there are a lot of details to be handled.
It has also turned out to be a good time to…
Read more
Are You Reaching Out to Referral Sources?
Keeping in touch with relevant news is a tactic that should be on your list of ways to cultivate referrals.
Read moreIs it a Feature or a Benefit? The Secret to Selling Services
Fall is when clients get a renewed interest in engaging your services. With summer vacations over, it’s “back to business” for many people. Want to gear up your marketing to capture this renewed interest in your services?
Here are two things you can do today – plus an article you can download with tips to help you trigger the buying urge in your clients.
Read moreGet Started Marketing Your Private Practice With These Tools
Private Practice Marketing Roundtable Fresh Ideas and Savvy Strategies for Marketing Your Private Practice Hello [firstname]! We’re glad you have
Read moreAsk Dianne: How Do We Get More Referrals in Our Private Practice?
Of all the questions I receive on an on-going basis, “how do I get more referrals” has got to be at the top of the list.
Most people approach referrals from their own perspective, one of needing something that the other has (the ability to make a referral), rather than from the viewpoint of the one expected to provide the referral.
Here’s a recent question from a practice with two partners, one of whom wants to host a party to boost referrals…
Read more