Basic Marketing Tools Your Business Should Have

Here are the basic tools.  You will want to add to this list, depending on how you plan to promote your business (for example, post cards):

• Business Cards and Stationary
• Practice Brochure(s)
• Special Reports, Welcome Packets and Other Information Pieces
• Websites

You may also want to standardize certain items, such as a letter that you can use to request referrals.

In addition to the marketing tools mentioned above, there are also other tools that you can enhance to make more effective:

• your fax cover sheet
• your voice mail message
• your email signature

These are fairly simple to set-up and don’t require a financial investment to implement, yet they can be very effectice in carrying and repeating your message.

There’s lots to consider in developing your marketing tools. Take your time to do it carefully, and you’ll have effective tools that will play a significant role in building your business with the clients you want to serve.

* WIIFM – that radio station that everyone is tuned into: What’s In It For Me?
** USP – Unique Selling Point. What makes your business any different from all the others out there? Why should they select you over the other choices, including the choice to do nothing?